This year, 1550 participants showed up in Lubbock for the hottest weekend yet. However, the heat didn’t stop these amazing athletes from getting involved in The Buffalo Springs IronMan 70.3.
HoneyMilk was at the events’ expo at the Holiday Inn, and made a quite a splash on Saturday. Athletes were looking for ways to carb up and hydrate at the same time, and Athletes HoneyMilk made for the perfect fit.
The heat was on everyone’s mind, but preparing for the situation was the best way to prevent any pain it might cause the next day. The transitions opened at 4:30 a.m., start time was 6:25 a.m. and three waves were consolidated going from 11 waves down to 8. Athletes were smart by hydrating and nourishing their body to new levels on Saturday. Pineapple or Watermelon and a HoneyMilk were the perfect combination for over 300 athletes Saturday afternoon at the athlete’s meeting.
The course held only 5 non-serious heat injuries out of 1550 starters and the highest percent finishing rate in history. HoneyMilk is so happy to have been a part of this great feat, and can’t wait to come back next year to support these tremendous triathletes.


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