Video by Hawaiian photographer and videographer Shawn Pila, with ... Read more »]]> Here’s part two of our exclusive video interview with Craig Alexander, in which he talks about what he does to recover, and about his heading home to Australia to get back into his training. Enjoy!

After the World Championship Ironman Triathlon in Kona this last weekend, we caught up with Craig “Crowie” Alexander to get his take on the race, talk to him about his training and ask him about his new book, As the Crow Flies…

Here’s the first ... Read more »]]>

After the World Championship Ironman Triathlon in Kona this last weekend, we caught up with Craig “Crowie” Alexander to get his take on the race, talk to him about his training and ask him about his new book, As the Crow Flies…

Here’s the first of three videos, shot by Shawn Pila and with original music by Jordan Lopez and Luke Golden.

(Photo credit: Laura’s husband Greg Bennett!)

Her awesome finish time of ... Read more »]]> With an impressive 3rd place finish at ITU World Triathlon San Diego yesterday, Core Powered triathlete Laura Bennett is on her way back to the Olympics!

(Photo credit: Laura’s husband Greg Bennett!)

Her awesome finish time of 2:00:11 in the 1500-meter swim, 40-kilometer bike and 10-kilometer run means that she claimed the final olympic spot on the US Womens Triathlon team and will join Sarah Groff and Gwen Jorgenson in London. This will be her second trip to the Olympic games – Laura placed 4th at the Beijing Olympics. Watch the USA Triathlon YouTube interview to hear more about the race:

From sandiego.tritahlon.org: “Sarah [Haskins] and I had to be in the top nine, so it was kind of important that we all worked together on the bike and then we could fight it out at the end, and we did so,” Bennett said. Read the rest of the article on the San Diego race here, and the USA Triathlon recap is here.

 Stay tuned to this website, our Facebook page and our Twitter feed for more updates and fun with Laura over the coming months as she preps for London!

On behalf of everyone here at Core Power, and all of your fans out there: CONGRATULATIONS LAURA! We’re honored to be your high protein recovery drink and part of your training, and wish you the best of luck as you prepare to head off and represent the USA  in London!

Now that Athletes HoneyMilk has moved on over to Core Power, we get asked all the time why we did it, what was the point , and WHO did it. The current issue of Package Design magazine features an article on the transition of Core Power that goes into detail ... Read more »]]>

Now that Athletes HoneyMilk has moved on over to Core Power, we get asked all the time why we did it, what was the point , and WHO did it. The current issue of Package Design magazine features an article on the transition of Core Power that goes into detail on all of the above. In the words of our fearless leader, CEO Steve Jones–

“(The name) Core Power was relevant to a broader audience of people, so we were shifting the positioning from elite athletes to people who work out, care for their body, want to be healthy and understand that having protein is a part of their workout … Core Power is somewhere between a functional and emotional-benefit-oriented name.”

Read more about Chicago design firm Kaleidoscope Imaging and how we worked with them on the transformation in the Package Design article or view the file here.

The Sydney Triathlon WTS is this weekend and the Queen of Awesome and Core Power athlete Laura Bennett is ready to roll. We caught ... Read more »]]> Core Power Interview with Laura Bennett

The Sydney Triathlon WTS is this weekend and the Queen of Awesome and Core Power athlete Laura Bennett is ready to roll. We caught up with her yesterday to ask her a few questions about how she feels going into the race. She also continues her Sneak Peak series by sending us a few pics she took along the Sydney Triathlon course.

How do you feel going into this weekend’s event? I feel ready to race going into the Sydney WTS. I have had a solid base season. I had preseason race in Mooloolaba 3 weeks ago to see where my fitness was, so I took what I learned there and added a few sessions from then, and now look forward to seeing what else I am missing going into San Diego WTS (the olympic trials!) in four weeks time.

Transition 1 at Sydney WTS

How has your training been the last couple of weeks, and have you altered it in any way to best prepare? My training since Mooloolaba has become a little more specific to my racing, prior to it I did all base season training, and Mooloolaba was my first hard/specific session for the year, and since then I have added a few more specific sessions in the short period of time between the races, so I’m looking forward to seeing how the progression is going.

Any areas of concern for you? What about strengths right now – in what ways do you REALLY feel great? Well I know I am not nearly as specifically fit as most the girls I will be racing, but I have done solid strength work and that goes a long way, but the high end threshold I will be a bit short of. However I look to use all my competition to help me gain the threshold I am looking for from this race in my progression for the year. 

Did you take any break after MOOLOOLABA? What did you take from that race that you are now applying to training and this race this weekend? No break after Mooloolaba – I had no trouble getting right back into training as I was not fit enough to really hurt myself and therefore I could  slot right back into hard training. I snatched up a few hard sessions between these races that I would like to see allow me to be in the mix about 20% more. 

Swim Pontoon at Sydney WTS

Has the weather turned for the better? Did the earlier poor weather have any affect on your preparation for this race? The weather in Noosa… our season training base has been quite wet again this season, but instead of fighting this year we just went out in it- there were days we were on an 120k ride and not one moment it was dry. It is good practice as we often have wet races and if you are not used to the conditions it can throw you off your game! Now I know my timing on breaking with carbon wheels in the wet… it is a bit shocking when coming into a race and you learn that too late!

GOOD LUCK LAURA!

HoneyMilk Athlete Geoff Cameron was a big part of the win, playing all 90+ minutes of the game as he tries to earn his spot ... Read more »]]> For those of you who didn’t see it, the Saturday night friendly between the US Men’s National Soccer Team and Venezuela was an amazing game that went down to the wire!

HoneyMilk Athlete Geoff Cameron was a big part of the win, playing all 90+ minutes of the game as he tries to earn his spot on the National Team. We got a few minutes of his time to learn about training camp, working under Coach Klinsmann, and what it means to be on the team at this point in time. Check it out and enjoy! (If the video doesn’t initially load, refresh the page once.)

Be sure to catch Geoff and the rest of the US team on Wednesday, January 25 at 8:30EST on ESPN2 and ESPN3 as they take on Panama!

Have anything you’d like us to ask Geoff in our next interview? Leave a comment below and your question may get picked!

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