The event is a high school all-star game that pits some ... Read more »]]> Being a Chicago-based company, Core Power always tries to stay active with events in the community; especially when it’s for a good cause.  On Saturday, May 4, Core Power was an official sponsor for the 2013 Chicago United Hoops Classic.

The event is a high school all-star game that pits some of the best players from the South side of the city versus players from the West side of the city. The goal of the game is two-fold: Promote awareness about the violence that plagues many of the communities in this city, and with the help of the athletes themselves, taking the non-violence message back into their communities in an effort to stop the senseless violence.

The game itself was an exciting affair as the South Side team snagged its first win in the three-year history of the event. Also, local heroes in the Chicago community were honored such as Jabari Parker who will be playing basketball at Duke University next season and his father, Sonny, who has long been a fixture on the basketball scene in the city.

And while we were there, Core Power received LOTS of love! We were the official beverage distributed to the players at halftime, both teams loved it — and so did the spectators — and we also got a cool mention in a write-up on NBC Chicago as well!

We’re happy to know that our product was well received and we’d like to thank the organizers of the Chicago United Hoops Classic for giving us an opportunity to be a sponsor, and we look forward to continuing the relationship!

Select Milk Producers’ Brandon Bouma appeared in Fox News 34 on Lubbock, Texas to continue to spread the word about Core Power, its ... Read more »]]> Core Power continued it’s West Texas media blitz, spreading the word that our product has come “home” and letting people know we’re the best milk-based protein drink on the market.

Select Milk Producers’ Brandon Bouma appeared in Fox News 34 on Lubbock, Texas to continue to spread the word about Core Power, its production in the West Texas area, its multiple uses and our core beliefs as a company and a brand: Sustainability, traceability, transparency and animal care and comfort.

We believe in our product and the benefits of it and we’ll continue to spread the word and let everyone know just how awesome a product Core Power is.

A special thanks goes out to Fox News 34 and we hope you enjoy the interview! As always, if you have any questions or comments, we’d like for you to leave them in the comment section or reach out to us via Facebook or Twitter.

In case you aren’t aware, Core Power ... Read more »]]> Core Power’s launch in West Texas has so far been a success! We’ve received a lot of positive feedback about the product and our brand on both our Facebook and Twitter pages and we’re happy to say that it feels good to be “home.”

In case you aren’t aware, Core Power has its roots in West Texas and New Mexico. To explain the history further, Brandon Bouma – a member of Select Milk Producers, the co-op that supplies the fresh milk that Core Power is made with – went on the James Hunt Radio Show on KGNC-AM out of Amarillo, TX.

In the interview, Brandon gives you an in-depth look into the relationship between the Select Milk Producers co-op and Core Power, the principles we stand by — sustainability, traceability, transparency, animal care and comfort — and most importantly, the relationship between our brand and the Coca-Cola Company.

Deryck van Rensburg, President and General Manager of Venturing and Emerging Brands at the Coca-Cola Company says of the relationship with Core Power, “At The Coca-Cola Company we strive to provide people with a wide range of beverage choices that meet every occasion and lifestyle need.  With Core Power, we see much more than a post-workout recovery drink. Core Power is a delicious tasting protein drink made with natural ingredients, one of which is real milk – which provides a great opportunity to share value-added dairy beverages with our consumers.”

Core Power was also featured in articles appearing on MyPlainView.com and LubbockOnline.com, and also a television feature on News Channel 10 in Amarillo.

We hope that you enjoy the interviews and articles, but more importantly, we hope that you can use the information to learn more about Core Power as well! So check out Brandon Bouma’s interview below and be sure to click the other media links also!

Paul Kim, a certified personal trainer who in just nine months totally transformed his body by taking his body fat count from 17 percent to ... Read more »]]> Fitness apps have totally changed the way that we work out, but there is one app on the market that may just completely revolutionize our exercise regimens altogether.

Paul Kim, a certified personal trainer who in just nine months totally transformed his body by taking his body fat count from 17 percent to five, developed the Alpha Trainer personal training app that launched on the Apple iTunes App Store for iOS users, and on the Google Play store for those with Android devices.

The app can be used to create a personalized 14-week training plan, and can customized to fit user’s individual workout needs. It even allows you to focus on workouts for certain areas of your body such as your midsection or your thighs. Additionally, the app also has a social motivation feature that allows you to invite friends who can then give you encouragement with each achievement, and it even has exercise demos from Kim himself, who was a 1999 runner-up in the Mr. Korea bodybuilding competition .

“This is something that I believe passionately in,” Kim said in an interview with VentureBeat. “I came up with this as I did my own body transformation.”

Alpha Trainer is free for the first four-weeks of your customized 14-week training plan. After that, you can buy an “Elite” subscription to finish up your program. Still, four weeks is more than enough time to see a change in your body and if you do, it’s certainly worth making an investment in the app to finish up your plan.

Make sure you check out Paul Kim’s blog for more great fitness workouts and tips!

* images courtesy of Alpha Trainer/Paul Kim *

Core Power is made with milk from our farms in the high plains of the Southwest ... Read more »]]> What on earth is happening in Coopersville, Michigan these days? Well, funny you should ask – there are LOTS of exciting things are happening in Coopersville – and Core Power is at the center of it all.

Core Power is made with milk from our farms in the high plains of the Southwest and then produced in Dexter, NM before it is quickly shipped to Joplin, MO where it is bottled and readied for shipment to stores. But with demand for Core Power on the rise, nationwide, we need to be able to produce it in the middle of the country as well. Enter Coopersville! When this manufacturing plant that is being built in there is up and running, we will also be manufacturing and bottling Core Power using milk from our farms in the Midwest as well!

The building of our Coopersville facility is getting all kinds of attention these days – not only will the new plant over time create around 133 jobs but we will be receiving $1.3 million in state and local funding to rebuild a road leading to the facility.  Good roads not only lead to good jobs but they pave the way to more Core Power for YOU!

The Michigan Department of Transportation will give $903,852 for the new road and $400,000 will come from the Ottawa County Road Commission and the City of Coopersville itself.

If you live in the Grand Rapids area and want to apply for a job at the new plant, we’re hiring for 42 positions right now and are hosting a job fair  this weekend – click here for more information about the fair!

We’re truly excited to be a part of this economic boon in Eastern Michigan and we’re looking forward to being an integral part of the Coopersville community.

Stay tuned to the blog, our Twitter account and our Facebook page for further developments in Coopersville!

Lives were forever changed that day as people lost their loves and hundreds more were seriously or critically injured as ... Read more »]]> A little more than a week ago, the City of Boston was met with terrible tragedy. Two bombs that went off near the finish line marred the city’s signature event, the Boston Marathon.

Lives were forever changed that day as people lost their loves and hundreds more were seriously or critically injured as a result of the blasts. But despite such a horrific event, Bostonians showed strength and resolve and vowed to not let an act of terrorism frighten them and change who they are as a city and as a community.

Yes, those who were involved and responsible will face justice, but it doesn’t end there. The City of Boston and its residents still need your help in getting things back to normal.

So we’ve compiled a list of ways you can stand in solidarity with the city and its residents and help out because even if this tragedy didn’t affect you directly, it still affects us all.

Donate to the Sean A. Collier Memorial Fund. MIT has created a Sean A. Collier Memorial Fund that will support a Collier Medal that will be awarded to individuals who demonstrate Collier’s values.

Donate to the Boston First Responders Fund The fund is being administered through the Boston Fire Fighters Credit Union, 60 Hallet St., Dorchester, MA 02124. Checks and electronic donations are welcome. Visit http://www.bosfirecu.com or call 857-220-0133. All of the funds collected will go to the victims of the attack.

Need mental health assistance? The Red Cross is urging people with mental health concerns to visit redcrossblood.org or call 1-800-RED-CROSS. “We call it disaster mental health, but I call it well-being,” said Kat Powers, director of communications for the American Red Cross of Eastern Massachusetts. “If you’re having difficulty, reach out.”

How to donate to victim Marc Fucarile A website has been set up for donations to assist Marc Fucarile. It says Fucarile had his right leg amputated above the leg, and has first, second, and third-degree burns on more than half of his body.

How to donate to victim Jeffrey Bauman A fundraising site has been set up to help pay medical expenses for Bauman, who lost his legs and suffered severe burns on his body.

BU scholarship in memory of Lingzi Lu Boston University announced it would form a scholarship in the memory of Lu, 23, from the northeastern Chinese city of Shenyang. Click here for details.

Donate to the Richard family According to this Facebook posting, “Anyone looking to make a donation to help the Richard Family can go directly to Meetinghouse Bank or Vargas & Vargas Insurance in Lower Mills. The account name is: Richard Family Fund. For convenience, they have set up additional locations in Dorchester that will have a donation “drop box” for the Richard Family Fund.” Check out the Facebook page for more details. The Meetinghouse Bank has set up account for Richard family to accept donations. Call 617-298-2250 and ask for customer service to get more details.

Another fund has been launched by the Salem Five. According to the bank, Bill Richard is a 1988 graduate of Salem High School. The Salem Five Charitable Foundation said it is making an initial $5,000 donation. Donations can be made at any Salem Five branch or by sending a check to Salem Five, Attn: Richard Family Fund, 210 Essex St., Salem, MA 01970.

Another fund, led by a research assistant at MIT, has been launched for the Richard family. Click here for more details.

A Google doc called “Caring for the Richard family” has been circulating online asking for donations for the Richard family.

Now it’s your turn!

Do you have any other resources or know of any more ways people can help the City of Boston?

Let us know in the comments, via Twitter or on Facebook!

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Core Power will be the ... Read more »]]> Here at Core Power, we were extremely excited, to say the least, about adding Detroit City FC to our Core Power Crew team. But now we’re even more excited to announce that we will be the team’s official jersey sponsor for the 2013 season as well!

Core Power will be the “Official Post-Game Drink of Detroit City FC,” and our brand logo will also appear on the back of LeRouge’s home and away jerseys.

Core Power products will also be available for purchase at game day concessions and the team will also be provided with Core Power product after each game to help with recovery between matches. Additionally, each game a Core Power “Man of the Match” will be announced.

This is an awesome and exciting venture for us and to be associated with a club like Detroit City FC is a great opportunity. If you live in the Detroit area, be sure to come out and support the team and also don’t forget to try some our great tasting, high in protein product with simple ingredients while you’re at the match as well!

Recently, two breakthrough studies showed that because of their flexibility, agility and overall badass-ness, cats need more protein ... Read more »]]> Core Power is at the forefront of milk-based protein drinks for humans, but we’re excited to announce we’re breaking new ground by moving into a new arena by making a product specifically designed for animals!

Recently, two breakthrough studies showed that because of their flexibility, agility and overall badass-ness, cats need more protein in their diets. This study also showed that cats preferred bacon 9-1 to any other cat food flavor.

In response to these studies – and because we love cats – this summer we will be launching the first ever protein-based milk for cats! The drink will be bacon flavored and will contain the same amount of protein found in a regular bottle of Core Power.

We will also have a light version for those who have cats like Garfield that are overweight and don’t move around as much. Hopefully this product will motivate them to get in shape so they can keep up with felines much more svelte than themselves.

We will be partnering with Purina ONE to launch this first of its kind product so for more information, click here!

The New York Times recently published an article on Fair Oaks’ ability to turn the manure from their 30,000 milking cows into fuel that not ... Read more »]]> Core Power owner, Fair Oaks Farms, is at the forefront of innovation when it comes to dairy farming. And now, the rest of the country is taking notice.

The New York Times recently published an article on Fair Oaks’ ability to turn the manure from their 30,000 milking cows into fuel that not only runs the farm, but also powers its delivery trucks and their fleet of tractor-trailers that ship raw milk to processing plants in Indiana, Kentucky and Tennessee.

“As long as we keep milking cows, we never run out of gas,” said Gary Corbett, chief executive of Fair Oaks. “We are one user, and we’re taking two million gallons of diesel off the highway each year. That’s a big deal.”

To make this all possible, the farm uses a $12 million dollar piece of equipment called a “digester” that processes the large amounts of cow manure and captures the natural gas from it. That gas is then used to run the farm’s electric generators or is pumped underground to a fueling station, with the leftover byproduct still being spread on the fields as fertilizer.

Mike McCloskey, one of Fair Oaks’ owners said of the farms groundbreaking use of cow manure as an energy source, “I think the whole country is ready for this. I think you’re going to look around in five years and be very surprised at what you see.”

Please be sure to check out the rest of the article here!

As many of you already know, Core Power has formed a relationship with Coca-Cola to push the brand forward and bring you exciting products in the future. Coke’s Venturing & Emerging Brands division (VEB) was created in 2007 with the sole purpose of identifying the next generation of billion-dollar brands in ... Read more »]]>

As many of you already know, Core Power has formed a relationship with Coca-Cola to push the brand forward and bring you exciting products in the future. Coke’s Venturing & Emerging Brands division (VEB) was created in 2007 with the sole purpose of identifying the next generation of billion-dollar brands in North America.

The beverage giant has invested in brands like NOS energy drinks, FUZE juice drinks, Honest Tea, Zico coconut water, illy issimo coffee beverages and of course, Core Power.

Coca-Cola is on a mission to stay out in front of the consumer curve and take this brand to the next level. So read more on this article with Deryck van Rensburg, president of VEB, and Matthew Mitchell, Coca-Cola’s director of business development.

We’re excited about the direction this brand is headed and with our relationship with Coke, we look forward to bringing you the best products on the market because that’s what we strive for!