Recently, two breakthrough studies showed that because of their flexibility, agility and overall badass-ness, cats need more protein ... Read more »]]> Core Power is at the forefront of milk-based protein drinks for humans, but we’re excited to announce we’re breaking new ground by moving into a new arena by making a product specifically designed for animals!

Recently, two breakthrough studies showed that because of their flexibility, agility and overall badass-ness, cats need more protein in their diets. This study also showed that cats preferred bacon 9-1 to any other cat food flavor.

In response to these studies – and because we love cats – this summer we will be launching the first ever protein-based milk for cats! The drink will be bacon flavored and will contain the same amount of protein found in a regular bottle of Core Power.

We will also have a light version for those who have cats like Garfield that are overweight and don’t move around as much. Hopefully this product will motivate them to get in shape so they can keep up with felines much more svelte than themselves.

We will be partnering with Purina ONE to launch this first of its kind product so for more information, click here!

For those of you who have been waiting for the Amazon.com Subscribe & Save feature to launch, it finally has! Four of the five Core Power flavors have been available on Read more »]]>

For those of you who have been waiting for the Amazon.com Subscribe & Save feature to launch, it finally has! Four of the five Core Power flavors have been available on Amazon.com for several weeks now, but the cost-saving Subscribe & Save option took some time to activate. Subscribe & Save is a great opportunity to have Core Power regularly delivered to your doorstep by our good friends over at Amazon.com, and by signing up to do it, you save a little money as well.

Many of you have been asking questions about our online sales of Core Power, and we’d like to take a couple minutes to answer them:

Where Can I Buy Core Power Online Now?

We’ve decided that we’d like to leave the online sales experts in charge of online sales, so we’ve handed this over to Amazon.com – and there will be others in the future. We’ll work hard to make sure that they keep our product in stock so that you can get your Core Power where and when you need it. Want to help? Feel free to write an Amazon product review on any of our flavors! And stay tuned to Twitter and Facebook for additional online opportunities as they come up.

Why is Core Power More Expensive Online Now than It Was when It Was HoneyMilk?

That’s a great question – we totally understand how much of a bummer it can be to see the price your favorite products increase. Nothing super awesome about that. But our goal is to give you more value for your buck when you compare our product to the others on the market, and will always strive to keep our prices competitive. We know that what you put into your body is important and that’s why we use real fresh lactose-free milk and natural ingredients when we make Core Power. No powders like the other guys are doing. It’s a high quality product for discerning athletes like you… And as much as we’d love to be able to continue to cover the cost of shipping like we did when we sold the product via our own website, we just can’t afford to do that anymore. That’s where the Subscribe & Save feature on Amazon comes in and makes sense. We really hope that you’ll take advantage of it.

Where Oh Where is Chocolate Light?

Right now, there are four flavors of Core Power available (Vanilla, Honey, Chocolate and Strawberry Banana) on Amazon.com, but Chocolate Light has been ordered by Amazon and shipped, so should appear there soon. It’s also making its way to retailers in Texas and Colorado, and later this summer to other parts of the country. We’ll announce on Twitter and Facebook as Chocolate Light becomes more and more available.

No, Really. Where’s the Coffee?

The coffee flavor has not been made as a Core Power flavor, but we are definitely paying attention to the comments and requests that are coming in. If you’d like to leave your vote to bring coffee back, you may do so here. In the mean time,  click on the coffee bottle below to scoop up the coffee that is being sold at Amazon.com, while supplies last!

We’re working hard on getting into a TON more stores later this summer, so please stay tuned for updates on that progress. We’ll be updating our store locator weekly, so please check back there to see us grow, and to find out if we’re in your neck of the woods!

If you have other questions, please reach out to us using our handy dandy contact form.

Please stay tuned for more updates, and to get the inside scoop on upcoming events, and on Core Power athletes Tom Danielson, Laura Bennett and Ironman Champ Craig Alexander!

More cool updates:

Another Podium Finish for Tom Danielson at Amgen Tour of California

Core Power Athlete Laura Bennett Powers Her Way to London Olympics 2012!

Core Power Looking for Love on Google Mountain View Campus

Thanks for your continued support!!

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We here at Core Power wanted to take a couple minutes to reach out and let you know that we are in receipt of your messages about the removal of Coffee from the lineup. And we are reading them and counting them and responding to them…

‘Tis true, as we relaunch ... Read more »]]>