Craig Alexander and LA Clipper Bobby Simmons, at the Core Power Launch Party
Thanks to EVERYONE who came by our Chicago HQ on Monday evening to hang out with Craig “Crowie” Alexander and to get a taste of Core Power! A Core Power user for the past two years, Crowie has become a true member of the Core Power family and it was great to have him at home base for the day and then spend some time at a meet n greet with fans in the evening.
The launch party gets started in the Milk Bar
The evening started off with a selection of snacks and drinks, the highlight of which were perhaps the dessert plates that featured chocolate and blackberry gelatos (floating on a bed of creme anglaise, of course) – all of which were made with Core Power by our in-house culinary genius and ingredients specialist Scott Backinoff!
After people had a chance to mingle, meet & take pictures with Crowie, and snack on some awesome snacks, Crowie was interviewed by Fair Oaks Farms Brands CEO Steve Jones in front of a captivated audience of triathletes, local fitness enthusiasts and community leaders like Chef Art Smith and NBA star Bobby Simmons. Crowie talked about winning and not winning, how he got into the sport of triathlon, his road back to Kona, why Core Power is his high protein recovery drink of choice, and his new book “As the Crow Flies: My Journey to Ironman World Champion,” which you can click here to preorder on Amazon.com.
5X World Champion Triathlete Craig Alexander and Fair Oaks Farms Brands CEO Steve Jones
At the end of the interview, we gave away a signed Crowie poster, a $50 gift card (donated by Running Away Multisport – THANKS GUYS!) and a 10 minute SPEED TRAINING SESSION with Crowie! Congrats to prize package winner Eliot Rosado – here he is showing Crowie his best stuff!
Core Power fan Eliot Rosado, prize package winner of the evening
Core Power fan Eliot Rosado, on the bike!
If you were at the event, all of the pics that were taken by our photographer that night were uploaded to our Facebook page, here. Please go in and *like* our page (if you haven’t already!), then *tag* yourself in the photos you appear in, so everyone can see you hanging out with Crowie.
A special thanks to Crowie for taking the time out of his busy schedule to be here with us. It was an awesome experience and a great way to introduce Core Power to an enthusiastic Chicago crowd! Stay tuned to this blog and to our Facebook page as we follow Crowie back to Kona to defend his Ironman Championship!
For all the pictures from the event, please check out the event’s Facebook album!
Core Power Field Marketing Manager Sarah Lichtenberg with guests Dave Schaefers and Mark Przybyla
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